Privacy Policy
Content Fire (“Content Fire,” “we,” “us,” or “our”) provides Shopify SEO services to eCommerce brands. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit contentfire.co (the “Site”), book a call, request an audit, join our email list, or otherwise interact with us. By using the Site, you agree to the practices described here.
Information We Collect
Information you give us. When you book a discovery call, consulting call, or free audit, sign up for our free trainings, or email us, we collect the details you provide. That is typically your name, email address, store or company name, website, and anything you include in your booking answers or message.
Information collected automatically. When you visit the Site, we and our service providers automatically collect certain technical data, including your IP address, browser and device type, operating system, referring pages, the pages you view, and how you interact with them. This is collected through cookies and similar technologies (see below).
Cookies and Analytics
We use cookies and similar technologies to understand how visitors use the Site and to improve it:
- Google Analytics measures traffic and how visitors find and use the Site.
- Microsoft Clarity records anonymized sessions, clicks, and scrolling as heatmaps so we can see which parts of a page work and which don’t.
We do not use advertising pixels or retargeting on the Site. You can control or delete cookies through your browser settings, though some features may not work properly if you disable them.
How We Use Your Information
We use the information we collect to:
- Schedule and hold the calls you book and prepare the audits or advice you request;
- Respond to your questions and communicate with you about our services;
- Send the trainings and emails you sign up for (you can unsubscribe at any time);
- Operate, secure, and improve the Site and our content; and
- Comply with legal obligations and enforce our agreements.
How We Share Your Information
We do not sell your personal information. We share it only in these ways:
- Service providers. With vendors who help us run the Site and our business, under their own privacy terms: Cloudflare (hosting and security), Calendly (call scheduling), Sender (email delivery), Google (analytics and business email), Microsoft (Clarity analytics), and Wistia and YouTube (video).
- Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of Content Fire, our clients, or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of assets.
Embedded Content and Third-Party Links
The Site embeds content from third parties, such as Wistia and YouTube videos and Calendly booking calendars, and links to other websites. Those third parties may collect data about you when you interact with their content and are governed by their own privacy policies. We are not responsible for the privacy practices of sites we do not control.
Data Retention
We keep personal information for as long as needed for the purposes described in this policy, such as providing the services you request and maintaining business records, and as required to meet our legal obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we take reasonable steps to delete or anonymize it.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you live, including California and the European Economic Area or United Kingdom, you may have the right to access, correct, delete, or receive a copy of your personal information, and to object to or limit how we use it. To exercise any of these rights, email us at [email protected]. We may need to verify your identity before responding, and we will not discriminate against you for exercising your rights.
Marketing Emails
You can stop receiving marketing emails at any time by clicking the “unsubscribe” link in any message or by emailing [email protected]. We may still send you non-promotional messages about a call or service you have requested.
Children’s Privacy
The Site is intended for business audiences and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, email us at [email protected].